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New MedTech book

RELEASED FOR SALE

your commercial
specialist within
health care

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NEW BOOK

ONE OF A KIND FOR THE MEDTECH MARKET

MedTech covers Medical Devices and Medical Technologies. MedTech Marketing builds upon Classical Marketing with specific elements from both Healthcare Marketing and Medical Marketing. MedTech Marketing is a domain specific competence relevant for both the European and American MedTech markets as well as for the rest of the world.

MedTech Marketing – a cross-functional discipline relevant not only for marketing but also RA, R&D, QA, sales and clinical.

Increased regulatory demands

Changing in payer structures and reimbursement

Pressure on healthcare expenditures

New IT tools for an optimal marketing mix

Longer time to market

Universal and intense competition

These elements are all costly which requires special competencies and the need of a strict focus and priority.

Our model for excellent MedTech results! Clear – straightforward – cost efficient – structured!

If you are looking for a clear, straightforward, cost-efficient and structured process, this book offers a new MedTech model that addresses the challenges of the industry by guiding you all the way from idea generation to market success.

In Addition, the book offers concrete plans and activities for fast implementation.

MORE ABOUT THE BOOK HERE

BUY BOOK AT PUBLISHER and Adlibris (Nordic markets)

READING SAMPLE HERE

GET ACTIVITY PLAN HERE

 

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the life cycle.

Optimizing growth, revenue & resources require that you master commercial activities throughout the life cycle.

Read more about the life cycle  >


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a common challenge.

The health care industry as well as the life science industry are both complex, – but also inspiring and fascinating to work with.

The industry has over the last decade changed dramatically leading to increased regulatory, clinical and health economic requirements. The payers have become a very important part of decision processes. Despite the changes, our industry continuously introduce innovation.

Read more >