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your commercial
specialist within
MedTech

Life cycle model - commercialisation is more than just sales!

Our life cycle model illustrates the need to master a variety of different commercial skills in order to succeed – regardless of size!

  • Value for your business is created by focusing and planning for different commercial elements from start and during the full life cycle. This goes for your product, your services and/or your company.
  • The health care industry as well as the life science industry are complex. It is like conducting an orchestra through a difficult piece of music. The various elements must be brought together with optimal exploitation of the various resources. It isn’t easy, but can be done successfully

Please find inspiration in the different phases of the life cycle model

The lifecycle also illustrate the expected performance and revenue combined with investments during the different phases.

No one is able to exactly predict the future of a product, service or company. However, with good preparation, factual data and customer insight – foreseeing changes in the market is easier.