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Life cycle model - commercialisation is more than just sales!

Our life cycle model illustrates the need to master a variety of different commercial skills in order to succeed – regardless of size!

  • Value for your business is created by focusing and planning for different commercial elements from start and during the full life cycle. This goes for your product, your services and/or your company.
  • The health care industry as well as the life science industry are complex. It is like conducting an orchestra through a difficult piece of music. The various elements must be brought together with optimal exploitation of the various resources. It isn’t easy, but can be done successfully
  • The lifecycle also illustrate the expected performance and revenue combined with investments during the different phases.

No one is able to exactly predict the future of a product, service or company. However, with good preparation, factual data and customer insight – foreseeing changes in the market is easier.