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Business development

Business Development is when a company decides to move from A to B.


“Whenever you see a successful business, someone once made a courageous decision”
Peter Drucker

Business Development leads to new innovation within products and services. Identification of new opportunities, new ways of boosting sales and highlighting new trends.

  • For start-ups business development is often about identifying whether a product fits the intended market. Understanding the platform that leads to market entry and earnings.
  • For established companies, business development is the ability to identify new potential growth scenarios.


Business development is about deciding on organic growth versus other growth activities.


Business Development areas could be:

  • Partnership development, joint ventures
  • Strategic market development and sales
  • Strategic marketing
  • Mergers, acquisitions and financing
  • Forward and backward integration
  • New pipeline exploration
  • Channel sales, distribution and territory
  • New product development