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your commercial
specialist within
MedTech

Business development

Business Development is when a company decides to move from A to B.

 

“Whenever you see a successful business, someone once made a courageous decision”
Peter Drucker

Business Development leads to new innovation within products and services. Identification of new opportunities, new ways of boosting sales and highlighting new trends.

  • For start-ups business development is often about identifying whether a product fits the intended market. Understanding the platform that leads to market entry and earnings.
  • For established companies, business development is the ability to identify new potential growth scenarios.

 

Business development is about deciding on organic growth versus other growth activities.


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Business Development areas could be:

  • Partnership development, joint ventures
  • Strategic market development and sales
  • Strategic marketing
  • Mergers, acquisitions and financing
  • Forward and backward integration
  • New pipeline exploration
  • Channel sales, distribution and territory
  • New product development