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Sales & marketing goes hand-in-hand

Sales & marketing are two different disciplines although the end goal is the same. Sales & marketing works on the basis of the same concepts and products and have to succeed in doing so to the benefit of the company and its top & bottom line, revenue and profit.

Building relations between the two disciplines that encourage good communication can be the key to your success.
Sinua Partners


The following plans can be a great support in achieving the above results:

  • Sales plan as part of the business plan
  • Marketing strategy plan
  • Go-to-market plan & strategy
  • Launch excellence program
  • Local launch plan

Such plans have many names. It is the content that matters.