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”Price is what you pay.
Value is what you get.”

Warren Buffett

your commercial
specialist within

Value proposition

A value proposition is a promise of value to be delivered to the customer. A value proposition can apply to:

  • an entire organization
  • Departments
  • Products
  • Services

It is important that you know to whom you are ’bringing value.’

  1. Creating a value proposition requires segmentation of your market together with identification of your market and identification of your target group:
    • Customers
    • Interest partner
    • Investors
    • Potential exit companies
  2. Hereafter you must understand the value your innovation/idea brings to your target group.
  3. Then you build your value proposition.
  4. You may have one or more depending on your target group.


In addition to your value proposition, we also advise you to work with:

  • Features and benefit
  • Key messages
  • Unique selling points (USP)
  • One liners